Monday: Pitch Perfect by David Beckett - Great ideas need great voice! Learn how to deliver a winning pitch from Startup Pitch Coach David Beckett, who will share his process, tools, tips and inspiration with you.
Tuesday: Extraordinary Experience Design by Claus Raasted & Paul Bulencea The economy has changed. Products, services and even experiences are becoming commoditized, and only the truly remarkable stand out from the crowd. Crawl inside the mind of Larp Guru Claus Raasted and the memorable experience designer Paul Bulencea as they share their secrets of how to thrive in the Experience Economy. This keynote is an immersive experience in itself, where you get challenged and get yanked out of your comfort zone and where focus isn’t only on learning-by-listening, but also on learning-bydoing.
Sean Blair- your EMEC17 facilitator - Sean believes you want the people at your conferences, congresses, summits or events to make new connections, learn and have a brilliant experience, leaving enlightened, energised and feeling inspired to act. That’s what should happen when people meet - right? He’s greatly looking forward to working with MPI and the host team to bring exactly those qualities to EMC17!
Master Class: Pitch Perfect - David Beckett Develop your winning pitch in this high energy interactive class where you’ll learn and practice the Open-3-Close© pitch methodology with Startup and Innovation Pitch Coach David Beckett.
How to change meetings - Master Class on Experience Design Madhat experience designers Bulencea and Raasted from the College of Extraordinary Experiences take the participants on a rollercoaster ride that will result in a new way of thinking about small meetings. And the best part? They don't know what we'll end up with, because it'll be co-created by the participants using Rapid Prototyping. If you want to learn passively, stay away…
Quiet Influence - Janet Sperstad Ever wonder what makes some people good influences or why some ideas spread fast? Our brain processes information in two ways, spontaneously and impulsively or in a more intentional, thinking-before-acting approach. We explore how these processing systems play a role in the ability to influence and persuade in sales and events.
Slow Meetings by Janet Sperstad - Can events really hold someone’s attention for a sustained period of time? Is the brain hardwired for it? In this session we will define what a slow meeting is, how mindfulness and intentionality relate to the way people learn and interact, and how it can be structured to provide the maximum experience.
Experiential Marketing Boot Camp: Case Studies, Strategies and Next Steps by Kristi Casey
Sanders - To quote Tim Sanders: “Meeting and event organizers are the movie producers of the corporate world.” You have the power to change behavior, educate, entertain and emotionally engage your participants. Experiential marketing is the most obvious way MICE managers can do this, but the best practices have not been known. Until now.
Cities, Experiences and Social Innovation by Elena Rodríguez Blanco - By 2035, nearly 70% of the population will live in urban areas. In this session, explore how you can be a part of solutions to urban challenges. See how you, as a meeting and event professional, can create purpose, inspire and redefine the way we interact, be it as a tourist, conference attendee, or individual.
Event Design: From Thinking to Doing by Ruud Janssen & Roel Frissen - Learn how to map out any event in less than 90 minutes. Introducing the Event Model Canvas, a proven methodology that will change the way you design events. This session is designed for change-makers who want a hands-on approach to understanding, designing and delivering effective conferences that create real value.
EXECUTIVE TRACK - From Thinking to Doing: Using the #EventCanvas – Level 1 Mastery by Ruud Janssen & Roel Frissen This executive track Event Design workshop is the first part of the Certified Event Designer training programme equivalent to Level 1. It has been designed for change-makers who want a hands-on approach to understanding, designing and delivering effective conferences that create real value using the Event Model Canvas.
5 Steps to Master to WIN BIG in the Conference Market by Ciara Feely In this session Ciara will walk you through the Steps the Planner takes in order to make a buying decision. Most sales processes in this market do not match how the Planner buys. Ciara has developed a Steps to WIN Program that shows you how to align your sales process to the Planner’s buying process. Understanding the steps your potential clients take in order to buy, will help you to WIN a lot more business. In this session, we will look at your sales toolkit and your approach to this market from the planner’s perspective – which is a very different perspective to what most venue sales people are trained in. This will be an interactive session so bring a pen and paper.
EduLab – All presented by Jessie States plus co-presenters
SpaceRace: Design Your Learning Environment Race to create your EduLab learning environment using a motely mix of common, cultural and outside-the-box elements that start you thinking about how you design unique experiences for your participants. Network with your friends, partners and peers as you consider how your delegates could create their own laboratory of learning.
StorySlam: Overcoming Modern Meeting Challenges Don your beatnik beret and snap your fingers as you discover how five industry providers helped clients overcome challenges to exceed business goals and objectives during this StorySlam session, during which speakers will have four minutes to share how they conquered dilemmas, predicaments and impasses to design amazing experiences.
Dotmocracy: Choose Your Own (Topic) Adventure Come to this EduLab session prepared with a burning topic that you want to discuss, and then we’ll vote on what issues we want to problem-solve in our Great Dotmocracy.
MPI TURKEY CHAPTERMeeting Professional International